ACON Activation

Revolution 360

In 2014 ACON and Revolution 360 teamed up with Armature to develop an idea to clad the Hyde Park Obelisk, functioning as a sewer vent, with a giant, 18m pink condom to raise awareness for HIV prevention. The campaign was so successful, with media reaching over 40 countries, the team decided to roll it out again in 2016.

CHECK OUT THE VIDEO HERE

Armature was responsible for the design, documentation, project management of all engineering, fabrication and installation over a 4 week period. A great team effort.